It doesn't matter whether it's e-mail marketing, blogging or conversion optimization. But internet marketers have a little trick up their sleeve. Internet marketers know how to write copy that sells. And since we're both talking about selling, then we should clarify... Now what is the difference between marketing and selling? Marketing is everything you do BEFORE it comes to sale. Marketing is when you make yourself known, strengthen your own brand, build a relationship with your audience, with your tribe. So AFTER you've done marketing, you can sell . You sell at that moment when you drive visitors to eg your sales page and make them an offer (which they can't refuse ;)). Everything is fine so far? Good. How did internet marketing come about.
You might think that the traditional English-speaking internet marketing gurus somehow started or developed this industry. I see that differently. At most they are responsible for the fact that the industry is called Internet Marketing and not Internet Selling (or something like that). In my opinion, the forefathers of modern internet marketing are the very old hands, such as Gary Halbert , Gary Bencivenga , Joe Sugarmann or Dan Israel phone number list Kennedy . They were direct marketers who sent their advertising texts by post or printed them as advertisements in magazines before something like the internet actually existed. (And direct marketing, in turn, dates back to the 19th century when Benjamin Franklin sold his scholarly books by mail.) I'm not 100% sure, but I think the "cunning monkeys" of them saw the great power, opportunity and explored this new land.
They tried to use their direct marketing tactics on the internet. pages that look like an ad in the newspaper. Then I always have to smile (because things just work a bit differently on the web). But who can you blame? If you come from one corner, then you don't know any better at the beginning. My claims are also supported by “Mr. Jack Cash,” writing how he himself used mailing and telemarketing to sell seminars. It is likely that this relatively small niche is simply an example of which sometimes simply was not documented and, as in the past, it was transmitted only orally or with the help of "eyewitnesses". And that's exactly why I always somehow had the wrong picture.