The assassination of former Japanese Prime Minister Shinzo Abe shocked the world, and most of us wanted more information. At , we checked to see if keyword research tools were able to show how much traffic had grown for related keywords. : A table showing organic traffic stats from other tools for the second week of month/year: A table showing organic traffic stats measured by . As you can see, there was an immediate spike in searches for the name of the former Prime Minister of Japan. Why is this valuable to you? Data freshness enables you to be ahead of trends and adjust your strategy.
Be the first to know and act instead of reacting and letting industry email list others lead. Combine data freshness and granularity In addition to the standard monthly view, with the help of , you can apply a weekly filter to the keyword view and get metrics for the previous week. This allows you to see how your competitors' campaigns are performing and the new keywords they're getting traffic from. You can view just the past week of data and the latest insights, or you can select any week in the past for high granularity of historical data. Screenshot of the keyword research tool with weekly filter options. The screenshots were taken on the month of the month. You can view data for the week of MM-DD.
What do you get out of it Quickly detect small changes in search behavior. Instead of comparing month-to-month to see major trends unfold, you can immediately spot and capitalize on temporary fluctuations. Another advantage is that you can hone in on past events and activities specifically. Let's say you're preparing for Cyber Monday. You want to know how the event affected search behavior and keyword performance in previous years. However, it falls in the same month as Black Friday and or Christmas, so it is difficult to isolate the impact of that event. Narrowing the span down to one week helps you measure the impact of an event and reduce the noise of other events that occurred during the same month.