Fool brands can sometimes teeter on the edge of what's appropriate and what's not, and joke about serious topics. However, they never have bad intentions there is no bitter cynicism or irony in them, but an uninhibited joy of life. They want to bring smiles to their recipients, so in communication they can use, for example, memes, funny viruses, etc. They are very willing to play with the absurd, think outside the box. A brand that uses the Jester's potential textbook is, for example, Skittles with its advertisements featuring.
A rainbow and a giraffe being milked. However, this archetype can also be attributed to Pepsi, which in this way is playing a game with its main rival on the market, i.e. Coca Cola. This can whatsapp mobile number list be seen, for example, in the advertisement depicting Santa Claus a character entirely created by Coca Cola sipping Pepsi on holidays. Who can build the image of the Jester In principle, there are no limits as to which brand can become Wesołek. Most often, however, this way of image creation is chosen by.
Beer or toys everyman Everyman is otherwise just an ordinary person, similar to each of us. Brands that want to portray themselves as such do not strive to shock, stand out with a sharp wit or creativity. They do not say that their products are unique, but they say that they are comfortable, safe and familiar. They simply accompany us all the time, supporting us in everyday problems. Such brands are not a star, they are part of the group to which their recipients belong. have to be better, more brilliant, that.