Keep in mind that we work with a specific list of accounts. We develop a strategy and procedures. We study the performance in each phase together with sales in order to detect points of improvement. All this contributes to improve their work allows them to access target companies more easily. For this to happen we must work on Sales Enablement. Sales enablement is the process focused on building a procedure that aligns our marketing and sales departments. In the B B sector it is a great challenge.
The digitization of processes makes it essential to work togeWhat do mobile number list mther to be able to row in the same direction improve business results and obtain traceability of our marketing and sales actions. That is study the ROI. How to start Prepare a joint report A common KPIs report should be shared that records for example New MQLs New opportunities Activities recorded by sales Offers submitted won lost Depending on the company the metrics to analyze in this standard report may vary. You need to do this exercise together.
Sales for its part will provide information from its sales funnel and explain to marketing how it is working. Marketing will then be able to generate this data report for example once a week. Review procedures and content A weekly meeting should be organized with the aim of Show the new content that marketing has created and where to find it Sales will give feedback for upcoming content based on active listening with potential customers on a day to day basis The weekly KPIs report is closed Gaps in the strategy are detected and discussed Qualification and review of contacts With the aim of having traceability on the actions that are being carried out it is important to spend time analyzing the source of origin of the contacts that have entered the web.